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How Retailers Can Use Beacon Discovery to Prepare for Newtopia Now

Newtopia Now is unlike any other industry gathering. With its reimagined format, curated neighborhoods, and a mix of traditional and market-style exhibiting spaces, it offers a dynamic experience for retailers seeking to discover what’s next in natural products. But with so much to see and explore, how can buyers and attendees make the most of their time?

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Integrity in Sustainability Claims: HowGood Is My Product?

In today’s market, sustainability claims on consumer-packaged goods are both ubiquitous and increasingly necessary, both to stand out as a brand and to meet consumer demand for environmentally friendly products. But what does it mean to be “sustainable” or “eco-friendly”? And what is the fine line between an earnest attempt to communicate a brand’s sustainability initiatives versus down-right greenwashing? The answer is not always clear.

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