The anytime-anywhere discovery and engagement platform for natural products brands and retailers
Find these brands and more on Beacon!























Beacon Discovery drives more revenue for everyone
We created Beacon Discovery as a way to help buyers navigate the many booths at Natural Products Expo. Before the show, they can identify which products they want to see on the Expo floor and navigate quickly and easily to find brands.
And now, Beacon will be available for retailers to connect with brands 365 days a year.



Benefit Highlights
Speed to Shelf
Save Time, Save Effort
True Sustainability
Evidence-Based, Verified Claims
Aligned Values
Let Your Values Lead
the Conversation
Data to Target Your Market
Find the Right Fit

How Retailers Can Use Beacon Discovery to Prepare for Newtopia Now
Newtopia Now is unlike any other industry gathering. With its reimagined format, curated neighborhoods, and a mix of traditional and market-style exhibiting spaces, it offers a dynamic experience for retailers seeking to discover what’s next in natural products. But with so much to see and explore, how can buyers and attendees make the most of their time?

Stand Out at Newtopia Now 2025 with Beacon Discovery
August in Denver means one thing for the natural products community: Newtopia Now. If you’re gearing up to showcase your brand, Beacon Discovery is the best place to get a head start on connections this summer.

Plant-based meats and alt sweeteners shift gears, find balance
Once-dominant food trends—alternative sweeteners and plant-based meats—found new footing at Natural Products Expo West 2025, embracing balance over extremes.