Are you ready to be seen by top retailers, 365 days a year?
Making Connections On and Off The Show Floor
Beacon Discovery gives your brand a space to shine and be found by key industry stakeholders year-round. From top retail buyers and investors to brokers, marketing agencies, and more, Beacon Discovery connects natural products brands like yours with the right audience. Whether you’re exhibiting at trade shows like Natural Products Expo or seeking ongoing visibility, Beacon Discovery provides detailed product information and brand stories to help retailers discover and connect with your products.
New for Expo West 2025: Products marked as “favorites” will now be integrated into attendee's map on the Expo West show app, making it easier than ever for buyers to navigate directly to your booth.
Beacon Discovery is the first platform for online natural products discovery that combines New Hope Network’s standards for ingredients, transparency, and integrity with robust filtering to match buyers and brands. Beacon Discovery provides a space for natural products brands to gain visibility and make meaningful connections with key stakeholders in the industry. By uploading your story, certifications, and product details, your brand can take advantage of opportunities to connect beyond the show floor.
Integrity, Transparency, and Beacon Discovery
With more natural products on the shelves than ever before, and some new product innovation fueled by disruption and reinvention, the conversation around transparency is more important than ever.
Beginning in 2023, every brand will be reviewed by New Hope’s Standards team before the show. In the past, standards reviews have been required for new exhibitor applications and for returning brands on-floor at Expo, but as transparency has become more important to our industry (and to buyers), we know that reviewing brands in advance will help every product shine in its best light. Additionally, brands can validate marketing integrity by becoming MarketReady Verified.
Discover More than a Directory
Beacon Discovery is the only product discovery platform that matches brands with buyers based on the transparency that retailers say they want. Where other platforms might give greater exposure to brands that pay more, Beacon identifies connections based on the buyer’s ingredient preferences, values, mission, and more than 100 other filters. Products are also given a sustainability impact estimate from HowGood, the world’s largest database on food product sustainability, to highlight brands that are making ESG-focused decisions. Beacon also integrates with the show experience at Natural Products Expo and other New Hope events, making it easier for buyers to find the brands they want to carry.
Be Seen By Buyers From:
Are You Exhibiting at Natural Products Expo or Newtopia Now?
As an exhibitor, Beacon Discovery is included in your booth package. Upload your product and brand information to gain year-round visibility to buyers at top retailers. Advanced search filters make it easier for the right buyers to find you, increasing your visibility and opportunities to grow. Make the most of your exhibitor benefits, expand your presence, and start connecting today!
Not Ready to Exhibit Yet - But Ready to Start Connecting?
Beacon Discovery is available by subscription for all eligible CPG brands, so you can still be discovered by top retailers from Natural Products Expo and Newtopia Now who are looking for products like yours! All products must meet our New Hope standards to be eligible for Beacon Discovery. To learn more about our Ingredient and Labeling Standards, click here.
