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Sunbear logo

Brand

Sunbear

Brooklyn, NY

Sunbear is a natural products brand from Brooklyn, NY with 3 products on Beacon Discovery, mostly energy & sports drinks. Its range is distributed by UNFI and Other.

Sunbear was founded by husband-and-wife team Dani and Ben, who first met at the University of Miami and always dreamed of building a food and beverage company together. As a classically trained chef, Dani has always been passionate about creating food and drinks people genuinely crave. But despite wanting to prioritize hydration in her own daily routine, she could never find a product she was excited to drink. The hydration category felt designed for performance, not everyday life. Consumers were left choosing between functional drinks filled with powders, sweeteners, and added sugar or sparkling waters that offered little beyond refreshment. We believed there was an opportunity to create something entirely new. Sunbear is sparkling hydration powered by real fruit with naturally occurring electrolytes from organic coconut water. Made without powders, artificial ingredients, added sugar, or sweeteners, it’s designed to make hydration feel refreshing, approachable, and enjoyable enough to become part of your everyday routine. Our vision is simple: redefine hydration for everyday life. By combining real ingredients with chef-crafted flavor, we’re building a new category of hydration; one people don’t have to force themselves to drink, but genuinely look forward to reaching for every day.

What does Sunbear make?

Which certifications does Sunbear hold?

None of its products on Beacon list a certification.

Diets its products meet: Low Calorie (3), Low Sodium (3) and No Added Sugars (3).

Wholesale and distribution

Distributors: UNFI and Other.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has Sunbear exhibited at?

  • Newtopia Now 2026, booth 1604

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