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UPDATE logo

Brand

UPDATE

New York, NY

UPDATE is a natural products brand from New York, NY with 1 product on Beacon Discovery, mostly energy & sports drinks. Its range is distributed by UNFI and Other.

UPDATE is the world's first and leading caffeine-free energy drink company bringing to market a revolutionary new ingredient called Paraxanthine (enfinity®)—a unique metabolite derived from caffeine but without its adverse side effects. UPDATE offers consumers a new way to energize without sacrificing the physical and mental wellbeing. UPDATE provides steady energy and motivational focus without the jitters, crashes and does not pose disruption to your sleep. UPDATE is caffeine evolved.

What does UPDATE make?

Wholesale and distribution

Distributors: UNFI and Other.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has UPDATE exhibited at?

  • Expo West 2025, booth N940

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