Brand
WIRI
New York, NY
WIRI is a natural products brand from New York, NY with 1 product on Beacon Discovery, mostly shelf stable condiments & dressing & marinade. Its range is distributed by Not in Distribution.
WIRI was created to introduce the vibrant, fruity heat of the Guyanese wiri wiri pepper to modern American tables in a way that feels elevated and everyday. Made in NYC with just five clean ingredients, it is a luxury hot sauce designed as a finishing touch—bright, balanced, and transformative without overpowering a dish. The brand was born from a desire to spotlight an underrepresented ingredient through a contemporary pantry staple, turning a deeply rooted Caribbean flavor into a ritual of cooking, sharing, and discovery at the table.
What does WIRI make?
Which certifications does WIRI hold?
None of its products on Beacon list a certification.
Diets its products meet: No Added Sugars (1).
Wholesale and distribution
Distributors: Not in Distribution.
Which Informa shows has WIRI exhibited at?
- Expo West 2027