Yo Mama's Foods

"From my first lemonade stand, I knew I wanted to start a business growing up," Habib says. "I was always interested in economics and business, and I liked the idea of creating something that you can sell to a lot of people." When he approached his mother with the idea of bottling the recipe she and his grandmother had perfected, she was all-in. And Yo Mama's Foods, Opens overlay — a cleaner, fresher packaged sauce option that would bring people together around the table — was born. Appropriately, the brand launched on Mother's Day 2017. Five months later, Yo Mama's was available on Amazon, and according to Habib, by December of that same year it had become the best-selling sauce on the platform, Opens overlay, a distinction it still enjoys today. Over the past five years, Yo Mama's has expanded its product line to include a variety of sauces, dressings and oils. As the founder and CEO of Yo Mama's Foods, Habib provides some insights on how his business is still able to thrive despite rising costs.