informa

Beacon Discovery is part of the Informa Markets Division of Informa PLC

Informa PLCAbout usInvestor relationsTalent

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

VITALITY logo

Brand

VITALITY

Vancouver, BC

VITALITY is a natural products brand from Vancouver, BC with 10 products on Beacon Discovery, mostly vitamins & minerals and protein supplements & meal replacements. Its range is distributed by Threshold Enterprises.

Doug and Cheryl Grant grew up with VITALITY. Since relaunching VITALITY together in 2014, VITALITY is sold across Canada in natural health stores and won awards, including a Clean Choice, Delicious Living and Alive Awards, and helped thousands of customers every year. "After going through a health crisis in our own family, we were brought back to our roots in natural health. Every day we are energized by stories of how VITALITY has helped someone feel their best." VITALITY's roots stretch back to the 1940s, when a pharmacist created a B complex for the local rugby club in Victoria, Canada. He understood supplements can enhance performance. From a single supplement, VITALITY has born. We are excited for this new stage with new customers globally.

What does VITALITY make?

Which certifications does VITALITY hold?

None of its products on Beacon list a certification.

Diets its products meet: Gluten-Free (10), Low FODMAP (8), Paleo (7), Vegan (7), Vegetarian (7) and No Added Sugars (1).

Wholesale and distribution

Distributors: Threshold Enterprises.

Distribution regions: East and West.

Which Informa shows has VITALITY exhibited at?

  • Expo West 2026, booth 5149 Hall E

More vitamins & minerals brands