
Brand
True Grace
Pewaukee, WI
True Grace is a natural products brand from Pewaukee, WI with 28 products on Beacon Discovery, mostly vitamins & minerals and essential fatty acids. 25 are Certified Non-GMO and 18 Certified B Corp, and its range is distributed by Not in Distribution.
Founded in 2020, True Grace is an advocate and supporter of regenerative agriculture and is revolutionizing traditional supplements by focusing on nutrient density and sustainable practices that regenerate the earth and the body. True Grace crafts its supplements with true intention every step of the way, meticulously sourcing everything ? from ingredients to its bottles and pouches ? with the health of people and the planet in mind. True Grace was born out of passion to improve the health and well-being of future generations for years to come. This passion grew from True Grace's Founder and CMO, Kristie Hall after she saw first-hand the health challenges faced by her father, who battled metastatic prostate cancer for 2 years. When she became a mother and learned about the widespread issue of nutrient deficiency ? and its root cause, degraded soil ? Kristie was inspired to create a vehicle for change focused on restoring human health and wellness while protecting our planet's precious resources. True Grace's leadership team, which includes Brian Hall (CEO) and Sara Newmark (COO), brings more than 70 years of combined dietary supplement industry experience to the brand. True Grace is also sustainably driven, with all supplements packaged in custom bottles made with post-consumer recycled (PCR) (with the exception of the probiotic bottles, which are specially manufactured to extend the probiotics' shelf life) that require less energy to produce and release less carbon dioxide compared to virgin plastic. For each PCR bottle purchased, plastic is rescued by the ReSea Project, an ocean clean-up effort that employs local fisherman in Jakarta, Indonesia to pull plastic out of waters where they fish. True Grace also offers customers the chance to purchase supplements in refill pouches (as opposed to bottles) that are made from sustainably sourced plant-based materials that can be recycled at designated facilities, reducing customers' overall use of plastic. Every pouch purchase helps pull plastic out of the ocean through the ReSea Project as well.
What does True Grace make?
- Vitamins & Minerals 10
- Essential Fatty Acids 3
- Probiotics & Digestive Aids 3
- Condition Specific Supplement Formulas 1
- Other Supplements 1
Which certifications does True Grace hold?
- Certified Non-GMO 25 of 28
- Certified B Corp 18 of 28
- Certified Organic 9 of 28
Diets its products meet: Gluten-Free (20), Vegetarian (17), No Added Sugars (14), Low FODMAP (12), Organic (9) and Vegan (9).
Wholesale and distribution
Distributors: Not in Distribution.
Which Informa shows has True Grace exhibited at?
- Expo West 2025, booth 4172
- Expo West 2024, booth 4474