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FITAID | LIFEAID Beverage Company, LLC. logo

Brand

FITAID | LIFEAID Beverage Company, LLC.

Santa Cruz, CA

FITAID | LIFEAID Beverage Company, LLC. is a natural products brand from Santa Cruz, CA with 17 products on Beacon Discovery, mostly performance nutrition and energy & sports drinks. 7 are Certified Gluten-Free and 7 Certified Vegan, and its range is distributed by UNFI and KeHE.

The FITAID team is made of passionate people who are uncompromising in their approach to create and share the power of clean performance supplement blends. FITAID will NEVER use any artificial sweeteners or chemically derived caffeine sources. Over a decade later, FITAID and its parent company LIFEAID now make over 20 specially-formulated blends in both ready-to-drink and powder forms. The company's products can be found online, in thousands of gyms globally, and in fine retailers nationwide such as, Whole Foods, Sprouts and more.

What does FITAID | LIFEAID Beverage Company, LLC. make?

Which certifications does FITAID | LIFEAID Beverage Company, LLC. hold?

  • Certified Gluten-Free 7 of 17
  • Certified Vegan 7 of 17

Diets its products meet: Vegan (13), Ketogenic (9), Low FODMAP (6), Vegetarian (6), Gluten-Free (4) and Paleo (4).

Wholesale and distribution

Distributors: UNFI and KeHE.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has FITAID | LIFEAID Beverage Company, LLC. exhibited at?

  • Expo West 2027
  • Expo West 2026, booth N347 North Hall Level 100

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