Brand
Tru Fru
West Valley City, UT
Tru Fru is a natural products brand from West Valley City, UT with 3 products on Beacon Discovery, mostly frozen ice cream & novelties. Its range is distributed by UNFI and KeHE.
Trü Frü is a magical brand that brings together nature's fruit with real chocolate. Founded in 2017, Our unique products have won numerous industry awards for taste, novelty, and our fresh perspective. We have been delighting consumers for less than five years and are still at the beginning of our story.
What does Tru Fru make?
Wholesale and distribution
Distributors: UNFI and KeHE.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has Tru Fru exhibited at?
- Expo West 2027
- Expo West 2026, booth 5348 Hall E
- Expo West 2025, booth 1891