Brand
Willa's
Brooklyn, NY and Shoreview, MN, NY
Willa's is a natural products brand from Brooklyn, NY and Shoreview, MN, NY with 6 products on Beacon Discovery, mostly shelf stable plant based milk and creams & creamers. 6 are Certified Non-GMO and 5 Certified Organic, and its range is distributed by UNFI, KeHE and Other.
Our Grandmother Willa had the wisdom to see how real, wholesome plant based ingredients are healthier and tastier - before that was trendy. We saw how the category was filled with processed, unhealthy ingredients. They don't live up to their 'plant based' promise. We knew there was a better and more honest way. We started with our Grandmother Willa's Oat Milk recipe using real organic ingredients you can recognize. Willa's is the only oat milk to use the whole oat (not just oat sugar), making it richer tasting, lower in sugar, higher in protein and fiber - as well as zero food waste and a better choice for the planet. We celebrate the delicious power of whole plants to give you more of what you need and less of what you don't - in every moment, and at stage of life. With everything we do, we ask ourselves: Does this live up to our values and our grandma Willa's name?
What does Willa's make?
Which certifications does Willa's hold?
- Certified Non-GMO 6 of 6
- Certified Organic 5 of 6
- Certified Vegan 3 of 6
Diets its products meet: Vegan (6), Gluten-Free (5), Low FODMAP (5), Organic (5) and Vegetarian (5).
HowGood sustainability estimates
6 of Willa's's food and beverage products have a HowGood estimate: 5 Great and 1 Good.
Wholesale and distribution
Distributors: UNFI, KeHE and Other.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has Willa's exhibited at?
- Expo West 2026, booth N2234 North Hall Level 200
- Expo West 2025, booth 5658