Umami Insider

Launched in 2017, Umami Insider has been striving to promote home cooking of Japanese cuisine. Through the wide variety of Japanese food recipes, ingredients, food culture and cooking tips shared on our editorial site, you'd understand that these complex-looking dishes are not so difficult to create on your own, in your own kitchen. Thanks to the many voices of our enthusiastic followers, we realized there were millions of cooking fans without enough access to authentic and versatile Japanese ingredients. We also spoke with several home cooks and culinary professionals who found it difficult to find high-quality ingredients in North America. We believe cooking Japanese dishes can be more creative, exciting and reachable wherever you are. This is why we decided to take one step further to launch the Umami Insider Store and began exploring all parts of Japan to find passionate food makers who devote themselves to making the best quality ingredients. With the understanding of their craftsmanship, we proudly select only high-quality Japanese ingredients and kitchen tools that our team members actually love to use in the kitchen. We now offer B2B wholesale platform, where we work with clients throughout the United States to distribute niche products to their stores, provide ingredients and private label products, and thrive to be a key connector between Japanese makers and United States consumers.