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ZEGO logo

Brand

ZEGO

San Francisco, CA

ZEGO is a natural products brand from San Francisco, CA with 6 products on Beacon Discovery, mostly shelf stable hot cereals and shelf stable cold cereals. 5 are Certified B Corp and 5 Certified Gluten-Free, and its range is distributed by UNFI, KeHE and Other.

After 9 years of symptoms — broken bones, bone pain, gut distress, weight loss, and brain fog that kept me from socializing and learning — doctors finally diagnosed me with celiac disease when I was 15. After 6 months, I grew 6" and gained 40 pounds, and my pains and brain fog cleared. This amazing experience made me acutely aware that being malnourished, regardless of why you are, keeps you from being your authentic self and achieving your dreams. I decided to work for Congress to improve nutrition for low-income children so they could better achieve their dreams. Frustrated by our lack of progress, I went to the non-profit world in pursuit of the same goal. By 2013, I was similarly frustrated by our lack of progress there. Around that time, I was somewhat successfully juggling my own children's dietary restrictions (gluten, dairy, sugar, and more) and my desire for delicious, organic, nourishing foods. Their schools went nut-free, which added a significant layer of complication. I searched for brands that could meet our needs. But the allergy-free brands were making products packed with overly-processed ingredients and sugar. They didn't offer the nutrition I needed to support my family's health. And, they didn't offer any testing to assure me of their safety. Needless to say, I was fed up! I decided to start a company that made superfood-based products that are convenient, nutritious, and tasty and meet as many dietary restrictions as possible. I couldn't believe it when I found out that companies are not required to test to make sure there is no toxic residue in their products. So, I added testing and quality standards for agricultural pesticides and toxins to ZEGO's protocol. Our goal is to make sure our ingredients are as clean as possible, and that our products support your long-term health. Our mission is to empower consumers to demand all companies provide the same transparency we do so that together, we can clean our food system and our planet. Simply put, we want to bring you peace of mind.

What does ZEGO make?

Which certifications does ZEGO hold?

  • Certified B Corp 5 of 6
  • Certified Gluten-Free 5 of 6
  • Certified Organic 1 of 6

Diets its products meet: Gluten-Free (1), Organic (1), Vegan (1) and Vegetarian (1).

HowGood sustainability estimates

5 of ZEGO's food and beverage products have a HowGood estimate: 1 Best, 1 Great and 3 Good.

Wholesale and distribution

Distributors: UNFI, KeHE and Other.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has ZEGO exhibited at?

  • Expo West 2027
  • Expo West 2026, booth 1943 Hall B
  • Newtopia Now 2025, booth 649
  • Expo West 2025, booth N1039
  • Newtopia Now 2024, booth 3607

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