Brand
TRUFF
Costa Mesa, CA
TRUFF is a natural products brand from Costa Mesa, CA with 10 products on Beacon Discovery, mostly shelf stable condiments & dressing & marinade and shelf stable pasta & pizza sauces. 7 are Certified Non-GMO and 7 Certified Vegan, and its range is distributed by UNFI and KeHE.
Originally founded through a popular food and lifestyle Instagram blog called @sauce, TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017. The brand quickly became the fastest-growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, truffle-inspired cap, and of course the coveted Instagram account @sauce that makes tagging a no-brainer.
What does TRUFF make?
Which certifications does TRUFF hold?
- Certified Non-GMO 7 of 10
- Certified Vegan 7 of 10
- Certified Gluten-Free 4 of 10
Diets its products meet: Vegan (7).
Wholesale and distribution
Distributors: UNFI and KeHE.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has TRUFF exhibited at?
- Expo West 2027
- Expo West 2026, booth 5572 Hall E
- Expo West 2025, booth 5373
- Newtopia Now 2024, booth 1435