Brand
The New Primal
Charleston, SC
The New Primal is a natural products brand from Charleston, SC with 7 products on Beacon Discovery, mostly shelf stable condiments & dressing & marinade and shelf stable jerky & meat snacks. 7 are Certified Gluten-Free and 3 Certified Non-GMO, and its range is distributed by UNFI and KeHE.
In 2012, what began in my kitchen as a personal snack mission launched as The New Primal. With a desire for healthier portable snack options, I went to work perfecting the flavors with the hope that others could enjoy them, too. As our company expanded across the country, so did our lineup of high-quality meat sticks. Today, our convenient snacks pack even more crave-able flavor, simple ingredients, plenty of protein, and ZERO SUGAR. Delicious, on-the-go snacking has never been easier. You are what you eat. Choose Wisely®. - Jason Burke, Founder & CEO
What does The New Primal make?
Which certifications does The New Primal hold?
- Certified Gluten-Free 7 of 7
- Certified Non-GMO 3 of 7
Diets its products meet: Ketogenic (2) and Paleo (1).
HowGood sustainability estimates
3 of The New Primal's food and beverage products have a HowGood estimate: 1 Great and 2 Good.
Wholesale and distribution
Distributors: UNFI and KeHE.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has The New Primal exhibited at?
- Expo West 2027
- Expo West 2026, booth 5531 Hall E
- Expo West 2025, booth 5527