Paro

Paro is a South Asian brand, full of flavor and on a mission to increase access to food that represents, inspires, and connects people. I've always wanted and craved healthy, home-cooked South Asian food but didn't have the time or resources to accomplish this. I wasn't satisfied with a frozen or microwaveable meal; there is something very methodical and prideful about turning the stove on, making pasta for your family, or a simple Mac & Cheese. My mission has always been to recreate that simplicity for cooking on the stove but with South Asian food. South Asian cooking is not only insanely delicious but also really nutritious. The lentils in daal are rich in antioxidants, vitamin Bs, and magnesium. Paro is comfort food meets superfood. Paro is unique in that it contains all fresh ingredients – it hasn't been precooked, it's not dehydrated, it's fresh ingredients that have been combined for convenience and ease. We offer a convenient format for customers to integrate variety into their weekly meal plans. Since our launch in February 2023, Paro has garnered significant attention, receiving over 300 orders in its first month and is now available in 27 specialty retail stores. Our direct-to-consumer repeat customer rate is 8.89% [since launch], proving our thesis that this is a pantry staple item with productive growth. Notably, our Tarka represents a unique offering in the marketplace. Tarka is a popular South Asian cooking technique involving toasting spices in ghee. We are the first retail brand to bottle and jar this spicy, toasty ghee-based topping, minimizing the effort required by the consumer to achieve authentic Pakistani flavors. Consumer demand for international flavors is growing as evidenced by 119% sales growth in Ethnic Condiments (sales growth, dollars, % Change, YAGO SPINS Ethnic Shelf-Stable Sauces/Condiments Sales, Enhanced Natural, International P12M, Period Ending 2/26/23). The simple ingredients and bold flavors invite customers into the delicious world of South Asian comfort foods.