Zoup! Good, Really Good

During our early days as spice merchants selling to restaurants, Zoup! and its founders recognized that Good, Really GoodÆ soup and broth were hard to find and we knew that soup and broth unlike any other, evoked thoughts of comfort, warmth and well-being. We were inspired! The first Zoup! restaurant opened its door in 1998, and people loved it! We went on to open and franchise over 100 locations across the U.S. & Canada, serving soup and broth face-to-face and honing our skills for creating delicious flavor. We heard at our restaurants regularly ? and knew from our own experience ? there simply was no broth on grocery store shelves with simmered-all-day taste that was good enough to drink. Again, we were inspired! Leveraging insights from our customers and years of flavor development, we created Good, Really GoodÆ Broth, now sold in stores across the country and online. In 2022, we exited the franchise and restaurant business (only) and are focusing our attention toward creating premium quality, natural soup and broth related items for grocery. Motivated to further elevate the category and putting to use our soup and broth expertise, we offer glass-jar, premium flavor Soup and Culinary Concentrate? broth bases in addition to our full line of broths and bone broths.