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A-Sha logo

Brand

A-Sha

Alhambra, CA

A-Sha is a natural products brand from Alhambra, CA with 15 products on Beacon Discovery, mostly shelf stable soup and shelf stable chips & pretzels & snacks. Its range is distributed by UNFI and KeHE.

Coming from a 100-year-old Taiwanese legacy in producing quality noodles, A-Sha Foods USA started in 2015, coupling technology with our heritage to start manufacturing food that is healthier and kinder to our bodies; food that is sustainable; and food that looks beyond our present ecosystem towards a future where non-perishable foods may be the best alternative. We think being innovative is not just coming up with something new, it's also taking something old and breathing life into it and making others see it in a whole different light. As a food company, we are taking it upon ourselves to make ramen relevant again. We are taking what was once thought of as boring, cheap and a belly-stuffer and changing the game with branding and partnerships usually only utilized in the restaurant industry. Ramen doesn't have to be something just for broke and starving college students anymore, it can be a healthy choice instead of a last resort. A-Sha Foods is showing everybody a new way to noodle!

What does A-Sha make?

Which certifications does A-Sha hold?

None of its products on Beacon list a certification.

Diets its products meet: Vegan (8) and Vegetarian (7).

Wholesale and distribution

Distributors: UNFI and KeHE.

Distribution regions: Central, North East and West.

Which Informa shows has A-Sha exhibited at?

  • Expo West 2027
  • Expo West 2026, booth 429 Hall A
  • Expo West 2025, booth 2189
  • Newtopia Now 2024, booth 848
  • Expo West 2024, booth 382

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