Joydays

Joydays is a next generation, functional food company offering low glycemic snacks with nostalgic flavors that don't compromise on taste. We aim to be the brand leader in the blood sugar balance vertical which is becoming a rising trend. With 51% of the US population currently having prediabetes or diabetes, as well as many chronic conditions stemming from blood sugar imbalance, it's the largest epidemic of our time. With no modern brands tackling the massively underserved diabetes market, they have a first in market innovative product that won't create blood sugar spikes.We worked with top dieticians, doctors and chefs to create a first in market innovative product that won't create blood sugar spikes, is 3g sugar for 2 cookies (70% less than leading cookies), 5g fiber, no sugar alcohols, low-glycemic ingredients and tastes like a chewy Chips Ahoy. Amy Cohn, Founder & CEO, has a hybrid of experience of building new businesses and growth for global brands to hyperlocal high-growth startups. After being diagnosed with colon cancer in 2020, she is now focused on creating accessible solutions for people with chronic conditions. Joydays mission is to make better-for-you products that are still packed with flavor & bring joy, so that no one ever has to feel otherized. With most products on the market focused on chronic conditions, they tend to be medicinal and dated. With Joydays, anyone can enjoy the carefree pleasure of a snack that has actual function but that anyone can have - and simply brings joy.