Kristina Elise

Kristina Elise was born out of necessity. After years of struggling with severe skin issues, founder Kristina visited dozens of dermatologists and specialists — and found no answers. Frustrated and determined, she took matters into her own hands. What she discovered alarmed her: nearly every skincare product on the market was loaded with synthetics, hormone disruptors, formaldehyde releasers, and additives doing more harm than good. She threw out every product she owned and spent years researching ingredients that were genuinely healing. In July 2025, she launched Kristina Elise — a line of small-batch skincare products built on radical simplicity. No fillers, no synthetics, no greenwashing. In less than one year, Kristina Elise generated over $210K in direct-to-consumer revenue — driven entirely by word of mouth and discovery, including an unsolicited endorsement from Jenny McCarthy, who discovered the products herself and shared them with her 2.2 million social media followers. Our customer is the woman who has tried everything and been failed by conventional skincare. She reads labels, researches ingredients, and is done being misled by brands that call themselves clean while hiding harmful additives in a 30-ingredient list. She has skin conditions, or simply refuses to put toxins on her body. She is deeply loyal, highly vocal, and actively looking for brands she can trust. Kristina Elise is that brand. Woman-owned, disability owned, founder-formulated, small batch, and uncompromisingly clean.