Mudita Earth

Before Mudita Earth was created, the brand's roots were planted in a legacy of family farming in Punjab, India, fostering a deep appreciation for nature and low-waste practices. Time spent immersed in agricultural life and learning alongside a hardworking farming family shaped a lasting understanding of innovation and resourcefulness. In 2020, Jessica, motivated by her concerns over sensitive skin and severe allergies, began formulating skincare products with natural ingredients, hoping to resolve her own struggle with finding effective products. Positive results from her formulations sparked her background in data analytics, leading her to research clean skincare accessibility, particularly for women with melanated skin. Her research revealed a notable lack of affordable, all-natural skincare products designed for the unique needs of women of color. Recognizing that countless women faced similar challenges, Jessica partnered with her daughter Pooja to make these products accessible to a wider audience—and Mudita Earth was born. Since its founding in 2020, Mudita Earth has grown significantly, recently securing nationwide distribution in over 170 Natural Grocers locations, with discussions underway for further expansion with major big-box retailers. As the brand continues to grow, its mission remains steadfast: Mudita Earth is committed to fostering inclusive, empowering beauty by making clean, sustainable products accessible to all through a data-driven and innovative approach.