Alubri

Dr. Nicole Kerner spent more than 20 years as a board-certified OB-GYN, caring for thousands of women and hearing the same concerns again and again: dryness, irritation, discomfort, painful sex, and a loss of confidence tied to changes in vaginal tissue and the microbiome. Her "aha" moment came while treating a young breast cancer patient who couldn't take hormone therapy. When Dr. Kerner recommended a non-hormonal product that might help, the patient's face dropped. "I can't afford that," she said. In that moment, Dr. Kerner saw the gap clearly: women were being offered outdated, inaccessible, or one-dimensional solutions for deeply personal health needs. Alubri was born from the belief that women deserve better. Co-founded by Dr. Kerner and built with female cosmetic chemists, Alubri brings skincare-level science to vaginal wellness with clinically tested, hormone-free, over-the-counter products designed to hydrate, soothe irritation, and support a healthy vaginal microbiome. We are not here to mask symptoms or make women feel ashamed of their bodies. We are here to improve tissue health, change the conversation, and raise the standard of care. Alubri exists for women who want vitality, confidence, intimacy, and agency at every stage of life. With real science and zero shame, we are building the modern vaginal wellness brand women have been missing.