Brand
TruCrumb
Austin, TX
TruCrumb is a natural products brand from Austin, TX with 9 products on Beacon Discovery, mostly frozen appetizers & snacks and refrigerated cookie & pastry doughs. 8 are Certified Women-Owned Business and 6 Certified Gluten-Free, and its range is distributed by KeHE and Other.
Founded by a life-long foodie, food allergy mother and Celiac, Sabrina Zahn is advocating for Celiac Disease and food allergy awareness, alongside a mission to elevate the quality of allergy safe options from the dietary exception to the all-around exceptional. As a family-based business inspired by our founder's Celiac Disease history and culinary roots, we believe the freshest products are always created at home. With more consumers opting to bake at home, TruCrumb provides an exceptional product and baking experience that everyone can enjoy together. We make baking easy for any member of the family to do it and exceptionally delicious. TruCrumb started from a place of true joy - exceptional food - and being able to share it widely, connecting people and driving food inclusivity will change how people eat together.
What does TruCrumb make?
Which certifications does TruCrumb hold?
- Certified Women-Owned Business 8 of 9
- Certified Gluten-Free 6 of 9
- Certified Non-GMO 1 of 9
Diets its products meet: Gluten-Free (9) and Low Sodium (1).
Wholesale and distribution
Distributors: KeHE and Other.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has TruCrumb exhibited at?
- Newtopia Now 2026, booth 1707