Iris

Iris began with Demi's personal journey. After struggling with infertility, miscarriages, and going through IVF, she searched for solutions that actually worked to support her PCOS—but kept coming up short. So she turned to her community of over 2.5 million people, and together with Alli, they opened up the conversation and quickly realized they weren't alone. Thousands were experiencing the same frustrations and looking for something better. Together, that community helped shape what Iris would become. Built from lived experience and real feedback, Iris was created to support hydration, hormonal balance, and digestive wellness in a way that feels simple and effective. Every product is thoughtfully formulated with trusted ingredients and designed for real life. What started as one woman's search for answers has grown into a shared mission—to help women feel balanced, supported, and in control every single day.