Let Loose

Our founder struggled with chronic constipation for years, and carried a lot of shame around it. After trying nearly every product on the market for over a decade with little success, she was finally introduced to ozonated magnesium. The results were life-changing. When she went to find it again, she discovered there was only one product available, and it was positioned as a harsh cleanse, not something you could take daily. She saw a clear gap: people didn't just need occasional relief- they needed a gentle, effective daily solution to stay regular, support gut health, and have the flexibility to take more when they needed stronger support. So she created one. Drawing from her background as a fine artist, she built a brand designed to remove the stigma around digestive health, something people would feel proud to display and even excited to use. A year and a half later, we've expanded into three digestive health products and are now available in Wegmans, Walmart, Harris Teeter, and more- with rapid growth continuing. Most importantly, people genuinely love the products, and the brand.