informa

Beacon Discovery is part of the Informa Markets Division of Informa PLC

Informa PLCAbout usInvestor relationsTalent

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Pure Ocean Balance logo

Brand

Pure Ocean Balance

Aukra, More og Romsdal

Pure Ocean Balance is a natural products brand from Aukra, More og Romsdal with 3 products on Beacon Discovery, mostly performance nutrition and shelf stable seasonings. Its range is distributed by Not in Distribution.

Pure Ocean minerals for supplements were born out of our saltworks trusted by Michelin-starred kitchens worldwide. Founder Michal Christina Bietz moved from Oregon to an island of the Norwegian Northwestern coast with her Norwegian husband and two sons in 2014. Seeing, experiencing and living by the pure wild ocean inspired her to make salt. Her focus on quality, purity and sustainability quickly caught on by the top chefs in Scandinavia and spread from there to kitchens in Europe and the United States. Through meticulous attention to detail and taste she was able to scale the small factory production without losing quality, Sustainability has always been a priority, from using only single source renewable energy to becoming zero waste. Part of that process was her dream of upcycling our post-salt mineral stream to realize the pure, clean minerals from the bitterns. Through a partnership with world-leading scientists from the University of Palermo that dream has come true. We now derive the purest quality magnesium, potassium and calcium from our post salt mineral stream and are now introducing it to the market at Natural Products Expo West. We are very excited to be here.

What does Pure Ocean Balance make?

Which certifications does Pure Ocean Balance hold?

None of its products on Beacon list a certification.

Diets its products meet: Gluten-Free (3), Low FODMAP (2), Paleo (2), Vegan (2), Vegetarian (2) and No Added Sugars (1).

Wholesale and distribution

Distributors: Not in Distribution.

Which Informa shows has Pure Ocean Balance exhibited at?

  • Expo West 2026, booth 106 Arena

More performance nutrition brands