Plink!

Plink! was founded by two dads with very different backgrounds. Max (a reformed futurist) and Luke (a reformed Kombucha-ist). Max and Luke started working on Plink! - on opposite sides of the Atlantic - once they became fixated on the environmental impact of canned and bottled drinks. The top three sources of plastic pollution in 87 countries have been the 3 biggest beverage companies for 5 years running. Beyond the packaging waste, the CO2 emissions from trucking around trillions of liters of liquid are staggering. Max and Luke were determined to find a solution, and assembled a passionate team of superstars to do it. As this was an international team during the height of Covid, Max and Luke didn't meet in person until after almost 2 years of working together. Plink! launched in May of 2022, and in June, to everyone's surprise Plink! won BevNET's New Beverage Showdown - the first ever non liquid winner! Since then, Plink! has won over 1,000s of customers, distributors, retailers and press, but the most important thing for the founders is their children are proud of what they started. Kids immediately grasp the urgency of the environmental mission, and they love the taste, too. That's what motivates this team to get Plink! into more households across the US.