Jams

We saw a frozen category that hadn't evolved in decades and a generation of shoppers who wanted cleaner, high-protein, convenient food that actually tastes great. Jams launched first in Walmart, quickly becoming one of the fastest-growing frozen brands in the country. Our sandwiches use real fruit jelly, no seed oils, no high fructose corn syrup, and pack 10 grams of protein per serving. What started as a small team rethinking a childhood favorite has turned into a national movement to make food nostalgic, clean, and cool again.