Brand
MASA Chips
Hackettstown, NJ
MASA Chips is a natural products brand from Hackettstown, NJ with 10 products on Beacon Discovery, mostly shelf stable chips & pretzels & snacks. Its range is distributed by KeHE.
Our MASA chips are corn-based tortilla chips fried in beef tallow. They were the first snack we launched, and the one that started it all! It all began when Steven and Seth were hanging out, and Seth was eating tortilla chips fried in seed oils. Steven started ranting about how unhealthy seed oils are and how there weren't any good-tasting, seed oil-free chips on the market. They joked about starting a business to fix that problem-then in 2022 they decided to actually do it. The goal: to create a real, nourishing tortilla chip that didn't compromise on flavor or crunch. And just like that, MASA was born. Our Vandy Crisps are our potato-based chip, fried in beef tallow. Vandy started because, since day one, our MASA customers have asked us to make a potato chip in a similar style. We rose to meet the demand.
What does MASA Chips make?
Which certifications does MASA Chips hold?
None of its products on Beacon list a certification.
Diets its products meet: Gluten-Free (2), Low FODMAP (1) and Paleo (1).
HowGood sustainability estimates
7 of MASA Chips's food and beverage products have a HowGood estimate: 3 Great and 4 Good.
Wholesale and distribution
Distributors: KeHE.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has MASA Chips exhibited at?
- Newtopia Now 2026, booth 1926
- Expo West 2026, booth 8210 Level 3