Larimar

Larimar was founded by siblings Kashish and Ananya Jagtiani, who grew up immersed in their family's food and beverage distribution business, established in the 1980s and serving markets across Africa. That legacy gave them firsthand insight into consumer tastes, supply chains, and the importance of delivering quality with consistency. With Larimar, they set out to create something different: a beverage brand that blends flavor, wellness, and responsibility. Their vision was to craft drinks that not only taste refreshing but also reflect a conscious way of living, grounded in authenticity and inspired by the natural world. Guided by the motto "Feel-good sparkling drinks for every occasion," Larimar offers both non-alcoholic and alcoholic collections, ensuring there is always a place for their drinks at the table. The inspiration came from St. Barth, a Caribbean island known for its turquoise waters, vibrant culture, and commitment to protecting its natural beauty. Larimar takes its name from a rare blue stone found only in the region, symbolizing clarity, balance, and connection to the sea. This philosophy continues to guide the brand's journey and the choices it makes. Sustainability is a key focus. Larimar has already taken steps such as using fully recyclable cans, supporting local beach cleanups, and sponsoring a St. Barth surf athlete who reflects the brand's ocean-centered values. Looking ahead, Larimar aims to deepen its impact through partnerships with marine conservation organizations, ensuring the waters that inspired the brand are preserved for generations to come. Every can also tells a story. To capture the island's essence visually, Larimar collaborated with local St. Barth artist Karolina Karlsson, whose hand-drawn illustration celebrate the island's natural landscapes and community spirit. It ensures that each product reflects not just a flavor, but a sense of place. At its core, Larimar is about rethinking how beverages fit into modern life. By combining heritage with innovation, Larimar delivers more than just refreshment, it creates an experience rooted in culture, wellness, and responsibility. With every sip, Larimar invites you to feel good, wherever you are.