Brand
So Good So You
Minneapolis, MN
So Good So You is a natural products brand from Minneapolis, MN with 5 products on Beacon Discovery, mostly kombucha & other functional beverages. 5 are Certified B Corp and 5 Certified Non-GMO, and its range is distributed by Dot Foods, UNFI and KeHE.
The simplest version of our story: every choice matters. We believe that from what you put in your body to how you move in the world, each person can make a positive change, every day. So Good So You was founded on the idea that the products we buy and use are a direct connection to our larger community and a greater purpose. Everything we make and do is in service to that greater good. A reformed corporate retail leader, Rita left a big job at Target HQ in 2014 and started a little company, now So Good So You. She is an inspired plant-based foodie and is the innovation engine and knowledge-bank for functional foods and ingredients. An avid runner and yoga / fitness instructor, Rita loves building wellness communities around people and planet. The So Good So You brand is the community, and its products are the vehicle for creating connections. The goal? Do more good, together.
What does So Good So You make?
Which certifications does So Good So You hold?
- Certified B Corp 5 of 5
- Certified Non-GMO 5 of 5
- Certified Organic 1 of 5
Diets its products meet: Organic (1).
HowGood sustainability estimates
3 of So Good So You's food and beverage products have a HowGood estimate: 1 Great and 2 Good.
Wholesale and distribution
Distributors: Dot Foods, UNFI and KeHE.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has So Good So You exhibited at?
- Expo West 2027
- Expo West 2026, booth N1341 North Hall Level 200