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TruCinnamon logo

Brand

TruCinnamon

Beverly Hills, CA

TruCinnamon is a natural products brand from Beverly Hills, CA with 1 product on Beacon Discovery, mostly water. Its range is distributed by Not in Distribution.

TruCinnamon was born out of my own journey of transformation. I was looking to cut out caffeine, which was fueling my anxiety, and searching for natural ways to support my high cholesterol. That search led me back to one of the most ancient healing spices—Ceylon cinnamon. What began as a simple ritual of brewing cinnamon water each morning quickly became something bigger. I realized there wasn't a single ready-to-drink cinnamon water on the market. Most functional beverages I found were filled with additives, preservatives, or "natural flavors." I wanted to create something radically simple—real, organic, and pure. So I set out to build the first cinnamon water brand. With just three ingredients—organic Ceylon cinnamon, organic lemon juice, and water—TruCinnamon was born. Nothing more. Nothing less. We started small and introducing them locally, but the response was immediate. Within the first few months of our soft launch, we grew into 20 independent retailers with a nearly 94% reorder rate. People weren't just curious…they loved it. At our core, TrulCinnamon isn't just a beverage. It's a reminder of simplicity, of returning to nature, of reconnecting with ourselves through daily ritual. It's health, clarity, and transparency in a bottle.

What does TruCinnamon make?

HowGood sustainability estimates

1 of TruCinnamon's food and beverage products have a HowGood estimate: 1 Best.

Wholesale and distribution

Distributors: Not in Distribution.

Which Informa shows has TruCinnamon exhibited at?

  • Expo West 2026, booth 8809 Level 3

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