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TRIP logo

Brand

TRIP

New York, NY

TRIP is a natural products brand from New York, NY with 4 products on Beacon Discovery, mostly water. 4 are Certified Non-GMO, and its range is distributed by UNFI, KeHE and Other.

TRIP was launched by husband-and-wife duo Daniel and Liv to create calm in the everyday chaos. After Daniel suffered a serious knee injury just weeks before their wedding, functional adaptogens played a transformative role in his recovery, sparking a deep passion for plant-powered wellbeing. Experiencing firsthand how botanicals could support stress, sleep, and mental balance, Liv and Daniel set out to bring calm into the mainstream. Since launching, TRIP has become one of the fastest growing soft drinks in the U.S., now stocked in 15,000+ retail doors nationwide and over 50,000 globally. With award-winning Mindful Blend drinks and supplements crafted with magnesium, lion’s mane, ashwagandha, and L-theanine, TRIP is turning calm into a lifestyle movement. Backed by celebrity investors including Paul Wesley, Ashley Graham, and Joe Jonas, and powered by a community that has generated hundreds of millions of impressions, TRIP is on a mission to help millions of people find their calm in the chaos.

What does TRIP make?

Which certifications does TRIP hold?

  • Certified Non-GMO 4 of 4

Diets its products meet: Vegan (4).

Wholesale and distribution

Distributors: UNFI, KeHE and Other.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has TRIP exhibited at?

  • Expo West 2027
  • Expo West 2026, booth 5579 Hall E
  • Expo West 2025, booth 3091

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