Brand
Proper Good
Austin, TX
Proper Good is a natural products brand from Austin, TX with 8 products on Beacon Discovery, mostly shelf stable soup and shelf stable entrees & mixes. Its range is distributed by UNFI and KeHE.
Proper Good was founded in 2020 by sibling duo Christopher and Jennifer Jane with a simple mission: to create higher-quality, affordable ready meals. At the time, the shelf-stable aisle was filled with outdated canned options lacking in flavor, texture, and modern nutrition. So, Proper Good launched with four soups sold direct-to-consumer - and quickly expanded into a full range of meal occasions. After a successful appearance on Shark Tank, the team kicked off a national retail rollout featuring shelf-stable meals for breakfast, lunch, and dinner. Every Proper Good meal is made in the USA, and the company is proudly headquartered in Austin, TX. To date, we've donated tens of thousands of meals to food banks, and sold millions of meals both online and in major retailers. Our goal? To lead the next generation of shelf-stable meals - with quality, convenience, and care at the core.
What does Proper Good make?
Which certifications does Proper Good hold?
None of its products on Beacon list a certification.
Diets its products meet: High Protein (5), Gluten-Free (4), Vegan (2), Vegetarian (2) and Paleo (1).
HowGood sustainability estimates
1 of Proper Good's food and beverage products have a HowGood estimate: 1 Great.
Wholesale and distribution
Distributors: UNFI and KeHE.
Distribution regions: Central, East and North East.
Which Informa shows has Proper Good exhibited at?
- Expo West 2027
- Expo West 2026, booth N1247 North Hall Level 100