Brand
Magic Chocolate
Seattle, WA
Magic Chocolate is a natural products brand from Seattle, WA with 7 products on Beacon Discovery, mostly shelf stable candy. 7 are Certified Gluten-Free and 7 Certified Vegan, and its range is distributed by KeHE and Other.
Magic Chocolate was founded in 2024 by Maestrani Schokoladen, a 173-year-old Swiss chocolate maker and the producer of the world's first organic chocolate, and Joe Whinney, organic and fair-trade pioneer, founder and former CEO of Theo Chocolate. Maestrani and Joe worked with Dr. Bronner's to create and produce Dr. Bronner's All-One Magic Chocolate line. Dr. Bronner's realized to truly scale demand for regenerative organic cocoa and showcase the benefits of regenerative organic agriculture, their chocolate line needed someone at the helm that is fully dedicated to the chocolate business. Magic exists to set the highest possible standard for the chocolate inducts. "The world does not need any more chocolate. It needs the right chocolate," said Joe Whinney. "We are not compromising on quality, pleasure of experience or the supply chain, and the only reason we committed to building Magic Chocolate is to radically improve the benefit of everyone who touches our product."
What does Magic Chocolate make?
Which certifications does Magic Chocolate hold?
- Certified Gluten-Free 7 of 7
- Certified Vegan 7 of 7
- Fair Trade 7 of 7
- Certified Non-GMO 5 of 7
- Certified Organic 5 of 7
- Certified Regenerative 1 of 7
Diets its products meet: Vegan (7), Gluten-Free (6), Low FODMAP (6), Vegetarian (6), Low Sodium (5) and Organic (5).
HowGood sustainability estimates
6 of Magic Chocolate's food and beverage products have a HowGood estimate: 4 Great and 2 Good.
Wholesale and distribution
Distributors: KeHE and Other.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has Magic Chocolate exhibited at?
- Expo West 2027
- Expo West 2026, booth 2051 Hall B
- Newtopia Now 2025, booth 245