Brightfull

Our journey started in 2021 with an idea that has evolved through various prototypes and iteration. Focus, the product, launched in Colombia where we rapidly earned market share. Based on our growth it was time to expand into the US market. In the US, we tested our products with Grocery Outlets and Amazon. Through consumer and retailer feedback we had to redesign our brand to fit the US consumer and market. We continue to validate these concepts with our internal and external consumer testing team. We also challenged ourselves. We went to more than 17 retailers, more than 40 Stores, 2 trade shows and 8 product reviews. Based on our learnings, sleep was born. Based on our continuous learning of the market and consumer, we gave birth to this disruptive concept, mixing scientific evidence and knowledge with natural ingredients.