Cheers

Our story began in 2014 at Princeton University when our founder, Brooks Powell, read about a natural plant extract called Dihydromyricetin (DHM). DHM had just been discovered to have anti-alcohol properties through animal studies published in the Journal of Neuroscience (this was the first of many, many studies on DHM's relationship to alcohol). Long story short, researchers found that when given DHM, rats showed significantly reduced signs of GABAa rebound – which is the primary reason people don't feel 100% the day after consuming alcohol. Brooks saw this groundbreaking study as an opportunity to test DHM's next-day efficacy on humans and worked with a patent team to conduct a human study. That study showed that participants felt an average of 50% better the next day after taking the formula, and led to the official launch of our first product, an After-Alcohol Aid (now known as Cheers Restore). After we secured a granted patent on our formula, Brooks appeared on Shark Tank, where the pitch was hijacked by Mark Cuban. Soon after that, we raised a funding round of $2.1m on significantly better terms from venture capital investors including NextView Ventures, Fitz Gate Ventures, and Founder Collective.