Brand
Freakin' Wholesome
Dubai, Dubai
Freakin' Wholesome is a natural products brand from Dubai, Dubai with 3 products on Beacon Discovery, mostly shelf stable candy and shelf stable nuts & trail mix & dried fruit. 3 are Certified Non-GMO, and its range is distributed by UNFI and KeHE.
After working for a global healthcare corporation for 15 years, Roy Koyess, made the decision to start his own business due to his own health issues, and his 4 yrs daughter's, gluten and dairy intolerances…that's when Freakin' Wholesome® was born. The company's mission is to bring a snack brand to market that truly balances indulgent taste and healthy ingredients while remaining fiercely transparent. This meant a brand that brings on the taste without the junk fillers (Palm-oil free, Soy Free, Non-GMO, Gluten Free, Preservative Free, E-Number free).
What does Freakin' Wholesome make?
Which certifications does Freakin' Wholesome hold?
- Certified Non-GMO 3 of 3
Diets its products meet: Gluten-Free (3), Vegan (3), Vegetarian (3) and Paleo (2).
HowGood sustainability estimates
1 of Freakin' Wholesome's food and beverage products have a HowGood estimate: 1 Good.
Wholesale and distribution
Distributors: UNFI and KeHE.
Distribution regions: North East and West.
Which Informa shows has Freakin' Wholesome exhibited at?
- Expo West 2027
- Expo West 2026, booth N1429 North Hall Level 200
- Expo West 2025, booth N1435