informa

Beacon Discovery is part of the Informa Markets Division of Informa PLC

Informa PLCAbout usInvestor relationsTalent

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Wise Bar logo

Brand

Wise Bar

Carbondale, CO

Wise Bar is a natural products brand from Carbondale, CO with 3 products on Beacon Discovery, mostly wellness & snack bars. 3 are Certified Organic, and its range is distributed by UNFI and KeHE.

In 2017, two best friends from the mountains of Colorado were relying on nature to help their health. They found that food is medicine and their diets were the keys to helping take control of their lives. That, and being in nature. Sadly, while setting out for each adventure, they were forced to pack energy bars in their packs full of awful ingredients like brown rice syrup, seed oils, and "natural flavoring". So they made something that they wanted, a bar made from only the goodness of nature that helped them feel and perform at their best. They mixed functional mushrooms, adaptogens in a 100% organic bar without any fillers, seed oils, syrups, preservatives or flavorings to create something magical. The best tasting and highest performing bar ever made. Be Wise.

What does Wise Bar make?

Which certifications does Wise Bar hold?

  • Certified Organic 3 of 3

Diets its products meet: Gluten-Free (3), Organic (3), Vegan (3) and Vegetarian (3).

HowGood sustainability estimates

1 of Wise Bar's food and beverage products have a HowGood estimate: 1 Good.

Wholesale and distribution

Distributors: UNFI and KeHE.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has Wise Bar exhibited at?

  • Expo West 2026, booth N1111 North Hall Level 100
  • Expo West 2025, booth N1244

More wellness & snack bars brands