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Brand

wildwonder

South San Francisco, CA

wildwonder is a natural products brand from South San Francisco, CA with 5 products on Beacon Discovery, mostly kombucha & other functional beverages. Its range is distributed by UNFI and KeHE.

Wildwonder was founded by Rosa Li, inspired by her Chinese grandmother's healing herbal tonics. Combining her passion for wellness and food as medicine, Rosa launched wildwonder to make gut health accessible without sacrificing taste. Founded in 2018, the brand marries bold fruit flavors with heritage-inspired botanicals to create sparkling beverages that support gut health and overall well-being. Faced with early challenges, including a significant pivot during the pandemic, wildwonder emerged stronger, scaling into an omni-channel business. Driven by the values of flavor, health, and community, wildwonder donates 5% of profits to empower marginalized communities, staying true to its mission of creating everyday wonders.

What does wildwonder make?

Which certifications does wildwonder hold?

None of its products on Beacon list a certification.

Diets its products meet: Vegan (5).

HowGood sustainability estimates

3 of wildwonder's food and beverage products have a HowGood estimate: 1 Great and 2 Good.

Wholesale and distribution

Distributors: UNFI and KeHE.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has wildwonder exhibited at?

  • Expo West 2027
  • Expo West 2026, booth 5620 Hall E
  • Expo West 2025, booth N105

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