Brand
GOOD GOOD
Austin, TX
GOOD GOOD is a natural products brand from Austin, TX with 24 products on Beacon Discovery, mostly shelf stable fruit spreads & jams & jellies and shelf stable nut & seed butters. 16 are Certified Non-GMO, and its range is distributed by UNFI and KeHE.
After a long day of berry picking in the Icelandic countryside, our CEO's diabetic aunt couldn't enjoy the jam they created. Gardar searched the shelves and only found jams that contained either high sugar content or artificial sweeteners with no fruit. Gardar worked hard to create what seemed impossible—a natural, low-calorie jam that tasted amazing. After more than 100 trials and countless pots cleaned, GOOD GOOD was born.
What does GOOD GOOD make?
Which certifications does GOOD GOOD hold?
- Certified Non-GMO 16 of 24
Diets its products meet: Ketogenic (22), Vegan (3) and Vegetarian (2).
HowGood sustainability estimates
8 of GOOD GOOD's food and beverage products have a HowGood estimate: 8 Good.
Wholesale and distribution
Distributors: UNFI and KeHE.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has GOOD GOOD exhibited at?
- Expo West 2027
- Expo West 2026, booth 5483 Hall E
- Expo West 2025, booth N1719