PB&Me

In 2015, driven by a passion for health-conscious living and a deep love for peanut butter, I embarked on a journey to bring something new to Canada: powdered peanut butter. PB&Me was born from the desire to offer a healthier, more versatile alternative to traditional peanut butter without compromising on taste. My goal was simple — to make a product that would give people the delicious, creamy flavor of peanut butter with fewer calories, less fat, and all the goodness of peanuts. At the time, the powdered peanut butter category was virtually non-existent in Canada. I saw a unique opportunity to fill that gap, introducing Canadians to a product that could seamlessly integrate into their lifestyles, whether they were athletes looking for a protein-packed snack, parents wanting a healthier option for their kids, or anyone simply trying to cut back on sugar and fat without sacrificing flavor. PB&Me quickly gained traction for its taste, simplicity, and versatility. Whether blended into smoothies, baked into treats, or rehydrated into a spread, it became a pantry staple for health-conscious consumers. As the brand grew, so did our ambitions. We expanded our product offerings to meet the demand for more flavors and textures, all while staying true to our core mission — creating products that taste great, are good for you, and fit easily into everyday life. Fast forward to today, and PB&Me has evolved beyond powdered peanut butter. We've developed new products like our our Peanut Butter Bars, crispy, protein-packed snacks that take our love for peanut butter to the next level. What started as a simple idea has now become a trusted brand. I'm proud of the journey we've taken and excited for what lies ahead, as we continue to innovate and share our love for peanut butter with the world.