Once Again

Jeremy Thaler and Constance Potter met while establishing Mifflin Street Co-op in Madison, Wisconsin. They shared a common belief in the importance of herbal supplements, worker-owned cooperatives, organic and sustainable farming and the power of community. Upon leaving Madison and moving to Rochester, New York, they established a worker cooperative distribution called Clear Eye Distribution, and a whole-grain bakery that also produced granola using a barrel roaster. A chance question from a friend, "You have a barrel roaster; why don't you use it to make peanut butter?" led Jeremy to the peanut butter business. In 1976, Once Again Nut Butter was born. When Jeremy and Connie left Rochester for a more rural area, they moved the company into their 800-square-foot basement and manufactured peanut butter there until they purchased the current facility in 1981.