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100% PURE logo

Brand

100% PURE

San Jose, CA

100% PURE is a natural products brand from San Jose, CA with 66 products on Beacon Discovery, mostly cosmetics & beauty products and face care. 2 are Certified Vegan and 1 Certified Organic, and its range is distributed by Other.

100% PURE was founded in 1999 with a mission to create the purest, most natural beauty products available. Driven by a passion for healthy living and clean ingredients, our founders set out to eliminate harmful chemicals from cosmetics. They were inspired by the lack of truly natural options in the beauty industry and saw an opportunity to create a brand that was both effective and eco-conscious. Since our inception, we've remained dedicated to using only the finest, plant-based ingredients, offering cruelty-free, toxin-free products that promote wellness and sustainability. Our journey continues with innovation rooted in purity.

What does 100% PURE make?

Which certifications does 100% PURE hold?

  • Certified Vegan 2 of 66
  • Certified Organic 1 of 66

Diets its products meet: Gluten-Free (48), Vegan (2) and Organic (1).

Wholesale and distribution

Distributors: Other.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has 100% PURE exhibited at?

  • Expo West 2027
  • Expo West 2026, booth 2637 Hall C
  • Expo West 2025, booth 3127

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