FRUGA

I have a strong passion for carbonated fruit beverages. I was born in Mexico City during the 1980s, a time when sparkling sodas were thriving. I grew up enjoying various sodas, from Coke to Sprite and Fanta. When I reached my 20s, I consciously switched from my youth's sugary and artificial sodas to crafting my own healthier versions by mixing sparkling water with natural fruit juices. It wasn't until early 2021 when my wife was expecting our first child, that inspiration struck. After sampling many fruit sodas, I realized there was a gap in the market. I set out to create a brand that my whole family could savor and, most importantly, one that my daughter would be proud of. And that's when FRUGA was born