Brand
Veetee
New York, NY
Veetee is a natural products brand from New York, NY with 2 products on Beacon Discovery, mostly shelf stable rice & grains. Its range is distributed by UNFI and KeHE.
Veetee began over 30 years ago in the UK. The company began selling rice as a commodity. Over time, a partnership began a single family inspired to create a value-added rice business. Today Veetee is the largest rice company in the UK, and a top five in the US. The business continues to grow and expand innovation into Noodles, Pasta, Mac n Cheese and even more.
What does Veetee make?
Which certifications does Veetee hold?
None of its products on Beacon list a certification.
Diets its products meet: Gluten-Free (2), Low FODMAP (2), Vegan (2) and Vegetarian (2).
HowGood sustainability estimates
2 of Veetee's food and beverage products have a HowGood estimate: 1 Best and 1 Good.
Wholesale and distribution
Distributors: UNFI and KeHE.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has Veetee exhibited at?
- Expo West 2026, booth 7906 Level 3
- Expo West 2025, booth 1697