Brand
Rustic Bakery
Petaluma, CA
Rustic Bakery is a natural products brand from Petaluma, CA with 12 products on Beacon Discovery, mostly shelf stable crackers & crispbreads and shelf stable cookies. 6 are Certified Non-GMO and 6 Certified Organic, and its range is distributed by UNFI, KeHE and Other.
Carol LeValley & Josh Harris started Rustic Bakery on a whim in 2005. The couple found their passion for baking in a simple sourdough flatbread cracker that Carol would whip up for friends. They stopped at the San Francisco Ferry Building outlet of Cowgirl Creamery, and mentioned to owners Sue Conley and Peggy Smith that their cheeses deserved artisan crackers. The Cowgirls bit, literally, into a sourdough flatbread and immediately placed an order for 50 cases. The first flatbread crackers were produced in a commercial bakery space behind a wine bar which was quickly taken over and turned into a cafe where Carol and Josh served coffee, baked goods and salads accompanied with flatbread crackers.
What does Rustic Bakery make?
Which certifications does Rustic Bakery hold?
- Certified Non-GMO 6 of 12
- Certified Organic 6 of 12
Diets its products meet: Organic (6), Vegan (1) and Vegetarian (1).
HowGood sustainability estimates
7 of Rustic Bakery's food and beverage products have a HowGood estimate: 4 Great and 3 Good.
Wholesale and distribution
Distributors: UNFI, KeHE and Other.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has Rustic Bakery exhibited at?
- Expo West 2026, booth 1596 Hall B
- Expo West 2025, booth 2692