Brand
MUD\WTR
Santa Monica, CA
MUD\WTR is a natural products brand from Santa Monica, CA with 8 products on Beacon Discovery, mostly shelf stable coffee & hot cocoa. 6 are Certified Non-GMO and 6 Certified Vegan, and its range is distributed by Other.
MUD\WTR started in 2018 with a mission to change the relationship people have with coffee. Its flagship product, :rise Cacao, did just that, leading the company to 20x growth from 2019 to 2022, over 130 million servings consumed and one million unique customers. MUD\WTR pioneered the coffee alternative category and remains the leader in the space, and it has become one of the country's fastest-growing private companies according to the Inc. 5000 ranking. Today, MUD\WTR's mission is to create healthy minds through healthy habits, and it does so through a range of functional drink blends and a robust offering of habit-supporting content.
What does MUD\WTR make?
Which certifications does MUD\WTR hold?
- Certified Non-GMO 6 of 8
- Certified Vegan 6 of 8
- Certified Gluten-Free 5 of 8
Diets its products meet: Vegan (6).
HowGood sustainability estimates
2 of MUD\WTR's food and beverage products have a HowGood estimate: 2 Good.
Wholesale and distribution
Distributors: Other.
Distribution regions: West.
Which Informa shows has MUD\WTR exhibited at?
- Expo West 2027
- Expo West 2026, booth N1115 North Hall Level 100
- Expo West 2025, booth N1240
- Newtopia Now 2024, booth 1022