ESW Beauty

Our founder, Elina Sofia Wang, struggled with stomach ulcers throughout her teenage years, sparking a wellness journey in her early twenties. She shifted her dietary choices to whole foods and healthier alternatives and also made switches with her beauty routine, opting for clean skincare. Through these lifestyle changes, she encountered a gap in the market—a lack of skincare with both clean, effective formulas and a focus on healthier ingredients. With nearly a decade of experience in the beauty industry working for her family business, Elina established her brand with a clear mission. She aspires to create sustainably-made skincare featuring non-toxic ingredients, with vegan and cruelty-free formulations, all inspired by the foods & beverages that aided her in her wellness journey.